A thoughtful studio rooted in strategy, soul, and storytelling.
Hi, I’m Misung Kwon, creative director and founder of rice castle studio.
I help small businesses grow with thoughtful brand strategy and creative direction that not only looks good but also truly aligns with your purpose.
At rice castle studio, I specialize in:
-Seeing your brand from your customer’s perspective.
-Identifying what's missing.
-Clarifying your message.
-Bringing your visuals, marketing and design into harmony with your values.
Whether you're starting something new or refining
what you've built, I guide your brand with intuitive, strategic, and impactful creative support tailored to your needs.
Why soulful design matters.
When you align your brand with your heart, you build stronger trust, earn more meaningful sales, and create
a lasting impact.
Soulful design isn’t just about aesthetics.
It’s about clarity, authenticity, and resonance.
When your visuals reflect your true values, people feel it,
and they remember you for it.
What I offer.
Creative direction that blends branding, design, marketing, and advertising.
Brand Audit. Clarify your message and visual consistency.
- A deep dive into how your brand is perceived and experienced.
Visual Identity. Design that communicates who you are.
- Logos, colors, typography, and visual systems that reflect your brand's true essence.
Creative Direction. Art direction with clarity & soul.
- Align campaigns, photoshoots, websites, and packaging to your brand essence.
Brand Consulting. Strategic guidance for brand growth.
- Ongoing support, brainstorms, and creative clarity to help your business thrive.
Currently, I am offering free consultations and custom rates for meaningful projects, thoughtfully selecting a limited number of aligned collaborators.
If it feels aligned, let’s talk!